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The ColumnColumn· No. 393

COLUMN: Zelensky Wants to Bring the War Home to Putin — and He Is Right

On June 22, 2026, as swarms of Ukrainian drones disrupted Moscow's airspace once again, President Volodymyr Zelensky declared on social network X that he wanted to "bring the war back to Russia." These three words, reported by the Guardian in its live coverage of June 22, are mor

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  1. On June 22, 2026, as swarms of Ukrainian drones disrupted Moscow's airspace once again, President Volodymyr Zelensky declared on social network X that he wanted to "bring the war back to Russia." These three words, reported by the Guardian in its live coverage of June 22, are mor
  2. Introduction: The Doctrine of Reciprocity
  3. "Bring the war back to Russia" — three words that change everything
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Facts, quotes, and cited links remain in the body. Interpretations are framed as analysis or opinion according to the format.

Introduction: The Doctrine of Reciprocity

"Bring the war back to Russia" — three words that change everything

On June 22, 2026, as swarms of Ukrainian drones disrupted Moscow's airspace once again, President Volodymyr Zelensky declared on social network X that he wanted to "bring the war back to Russia." These three words, reported by the Guardian in its live coverage of June 22, are more than a military policy statement. They are the condensed form of a doctrine, a rage, and a calculation: a doctrine that says the symmetry of suffering is a condition of peace; a rage toward a world that asks Ukraine to bear alone the consequences of a war it did not start; a calculation that says Putin will only stop when his own citizens begin to pay the price of his decisions.

I want to take this statement seriously. Not defensively, not by excusing what it implies about hardness — but by looking at it for what it is: the logical and legitimate response of a head of state whose country has been bombed every night for two years, whose cities have been destroyed, whose children have been killed in their beds. Zelensky is not saying he wants to kill Russians. He is saying he wants the war to be real for those who launched it. And this distinction deserves to be made with precision.

Why This Doctrine Was Born Now

Two years of one-sided strikes

To understand Zelensky's statement of June 22, 2026, one must place the asymmetry of the first two years of war in context. Since February 24, 2022, Russian forces have methodically bombed Ukrainian cities — Kyiv, Kharkiv, Mariupol, Mykolaiv, Zaporizhzhia, Odessa. Thousands of civilians were killed in their apartments, in markets, in maternity hospitals. Ukrainian energy infrastructure was systematically targeted: power plants, heating networks, transformers. Millions of Ukrainians spent winters without heat or electricity. This campaign of destruction was deliberate, calculated to break resistance by making the civilian population suffer.

Meanwhile, in Russia, life went on. Shops were open. Theaters played. Tourists went to Crimea. The Russian population consumed the war like a television spectacle — a conflict happening "over there," justifying a diffuse nationalist sentiment, without directly paying its price. This dissociation between the decision to wage war and the reality of suffering it is, according to Zelensky, one of the roots of the problem. A population that does not suffer from the war has no reason to make it stop.

Asymmetry as a weapon of war

Zelensky's strategy of "bringing the war to Russia" aims to break this dissociation. It does not aim to inflict equivalent civilian suffering — that would be both morally unbearable and strategically counterproductive. It aims to make the war visible, tangible, costly for ordinary Russian citizens, so as to create internal pressure on the Putin regime. Airports closing in Moscow, gas stations rationing fuel, families unable to send their children to summer camps in Crimea — all these signals say: your government started something that you are going to start paying for.

This is a strategy with historical precedent. During the Second World War, Allied strategic bombing of Germany aimed in part to demoralize the population and force German military resources to defend the home territory rather than attack. The effects of these bombing campaigns have been documented, debated, criticized. Ukraine's strategy is different — it deliberately targets economic infrastructure rather than residential areas. But the underlying logic shares this principle: forcing the adversary to defend its own territory changes the strategic balance of power.

What Russians See — and What They No Longer See

Censorship and its limits

Zelensky's strategy runs into a structural obstacle: media censorship in Russia. Since 2022, independent Russian media have been shut down, their journalists imprisoned or exiled. Western social networks are largely blocked. State television does not show the bodies of Russian soldiers, does not broadcast images of burning refineries, does not report airport closures as consequences of Ukrainian strikes.

But censorship is not airtight. Millions of Russians use VPNs to access blocked social networks. The black smoke above Kapotnya is visible from many districts of Moscow — it does not require media to be witnessed. The families whose sons were killed in Ukraine know. The neighbors of those families know. Airport closures affect travelers who experience them directly. Reality seeps through censorship like water through cement — slowly, but irreversibly. And the more strikes accumulate, the greater the flow.

The poll and the 39 percent

A poll cited by the Guardian in its analysis of the Russian economy in February 2026 indicates that 39% of Russians felt economic conditions were deteriorating — a proportion rising compared to previous years. This figure does not represent opposition to the regime. It represents a negative perception of the economic situation, fed by inflation, labor shortages, tax increases (VAT rose from 20% to 22% in early 2026), and the cumulative effects of sanctions. This economic substrate of discontent is distinct from political opposition — but it can become the substrate for a deeper questioning if the war continues bringing its consequences closer to Russian daily life.

Zelensky does not govern Russian domestic politics. But he can influence the conditions that shape it. By multiplying strikes on the refineries that fuel Muscovites' cars, by striking communications centers that manage Russian satellites, by closing airports and saturating Russian air defenses, he accelerates the perception that war has a cost — a cost that exceeds the nationalist compensations that state propaganda can indefinitely offer.

The Legitimacy of the Doctrine — International Law and Morality

What the law of armed conflict says

Zelensky's doctrine raises a legitimate legal question: how far can an attacked nation bring the war onto the aggressor's territory? International humanitarian law — notably the Geneva Conventions and their Additional Protocols — distinguishes legitimate military targets from prohibited civilian targets. Economic infrastructure linked to the war effort (refineries supplying military vehicles, military communication centers, logistical railway bridges) can constitute legitimate targets. Civilian residential areas, hospitals, markets — no.

Ukraine, in its strike campaign against Russia, has until now targeted economic and military infrastructure — refineries, communications centers, logistics bridges. It has not conducted Russian residential area bombing comparable to what Russia does in Ukraine. This distinction is fundamental. It does not excuse collateral damage (debris from intercepted drones injuring civilians, the 8-year-old girl killed near Moscow) — but it places Ukrainian actions in a different legal framework from the Russian doctrine of systematic civilian terror.

The morality of refusing passivity

There is a moral dimension to Zelensky's doctrine that goes beyond the law. It raises the question: does an attacked nation have the moral right to make war costly for the aggressor, including by imposing consequences on its own territory? My answer — and I own this as a columnist, not as a jurist — is yes. The victim's passivity is not a moral virtue. It is an encouragement to the aggressor. If striking Russia on Russian soil can shorten the war and save Ukrainian lives — and potentially the lives of Russian soldiers who would not be sent to their deaths — then this doctrine is not only legal in its targets, but morally defensible.

This is not a comfortable position. The death of the 8-year-old girl near Moscow — even if caused by debris from Russian defenses — is not comfortable. But the alternative position — not striking in Russia, letting Putin wage war from a sanctuary — is not comfortable either. It is simply more comfortable for those watching from afar. For those who are suffering, Zelensky's doctrine is the only logical response.

Zelensky — the Politician and the Strategist

The G7 declaration and what followed

Zelensky's statement of June 22, 2026 came a few days after the G7 at Évian-les-Bains, in which he had participated and obtained new support commitments. He had presented Ukrainian deep strikes there as an argument for additional weapons deliveries. A few days after the G7, he publicly reconfirmed his doctrine: bring the war to Russia. This coherence between G7 speeches and the subsequent military actions and declarations shows that Zelensky does not improvise — he conducts a coherent strategy, presented to allies, methodically implemented, and publicly communicated.

This coherence is one of his most important political strengths. Since the beginning of the war, he has managed to maintain international consensus on support for Ukraine in part because his message is constant, clear, and anchored in verifiable facts. He does not promise a quick victory. He does not minimize the costs. He says what he will do — and he does it. This political credibility, rare, built under the most difficult conditions imaginable. Bringing the war back to Russia is not a rhetorical outburst — it is the logical culmination of a doctrine articulated for months.

The message to Putin — what the drones say

The 555 drones over Moscow and the strikes on Crimea do not address only ordinary Russians. They address Putin, the Kremlin, and the Russian military apparatus directly. They say: you have no sanctuary. Not even in Moscow. Not even at Kapotnya, nine miles from the Kremlin. Not even in the Crimea you annexed believing you had put it out of reach. This message is what Ukraine sends with each strike — with a precision and regularity that makes it increasingly credible.

In the logic of deterrence, credibility is everything. An unexecuted threat is not deterrence — it is wishful thinking. A threat executed 555 times in one night is a reality the adversary cannot ignore. Ukraine builds, strike by strike, an operational deterrence that tells Moscow: if you keep bombing us, we will bomb you too. This is not irrational escalation. It is calculated reciprocity.

Allies Facing the Doctrine — Between Support and Anxiety

Europe and the shifting red line

Zelensky's doctrine has placed Europe in an uncomfortable position. European allies have progressively lifted their restrictions on the types of weapons they provide to Ukraine — accepting first tanks, then long-range missiles, then striking Russian soil with Western weapons. Each lifting of restrictions was accompanied by anxious declarations about escalation risk, followed by an absence of escalation, then another lifting of restrictions. This dynamic of a "shifting red line" has characterized Western policy since 2022.

The Évian G7 announced new commitments to deliver long-range capabilities to Ukraine. These commitments are consistent with Zelensky's doctrine — and the allies who made them know they will be used to strike Russian soil. The implicit acceptance of the doctrine is now a reality of Western policy, even if not publicly formulated in those terms. Verbal anxiety coexists with practical support. This is a diplomatically uncomfortable but strategically coherent position.

Trump and Ukrainian room to maneuver

Donald Trump represents the most significant uncertainty factor in Western support for Zelensky's doctrine. Trump maintained an equivocal position on Ukrainian strikes in Russia — neither condemning nor explicitly validating them. He exhorted Russia to "make a deal" while maintaining military aid that his administration has, in reality, continued with more consistency than announced. The reality of American weapons deliveries to Ukraine in 2026 is more substantial than Trump's rhetoric on peace.

But Trump's ambiguity creates a vulnerability: if his policy shifts toward a more substantial withdrawal of aid, Ukraine would lose part of its capacity to conduct the deep strike campaign that supports the doctrine. This is why Ukraine cannot afford to depend solely on American aid — and why the industrialization of its own drone production is an existential priority. The Bobr drone built by Ukrainian engineers does not depend on a US Congressional vote. That is the deep truth of strategic autonomy.

What Russia Hears — Moscow's Dissonance

Putin and the smoke above his own capital

How does Putin perceive Zelensky's drones? This is a question we cannot resolve — no one outside the Kremlin truly knows. But his public behaviors give clues. It took the strikes on Moscow's refineries repeating several times in one week before he spoke publicly about them on June 24, 2026. His decision to comment reveals a pressure he could no longer ignore. He described the drones as seeking to "destabilize society" — a euphemism for "create fear in the population."

This formulation says something important: Putin acknowledges that the strikes have a social and psychological effect in Russia. He does not say they are disrupting his military apparatus — but he says they are disrupting society. And in a regime that derives its legitimacy from perceived stability, from protecting its population against external threats, admitting this disruption is a political concession. The smoke from Kapotnya does not only burn oil — it burns part of the contract between Putin and his fellow citizens.

Russian propaganda facing the smoke

Russian state media had a predictable response to the Moscow strikes: minimize, deflect, blame the West. Airport closures were presented as "temporary precautionary measures." The injured were mentioned briefly, without images. The Kapotnya flames were presented as quickly brought under control. This defensive communication is the sign of a regime that understands that images of its capital under attack are politically costly — and that does everything to minimize their impact.

But as in every information war, reality resists communication. Muscovites who saw the smoke, heard the detonations, missed their flights, or saw the queues at gas stations cannot be convinced that nothing happened. Cognitive dissonance accumulates. And it is precisely this accumulation that Zelensky seeks to provoke. Not revolution — doubt. A doubt that grows with every burning refinery, every drone that gets through the defenses, every summer camp closed until September.

Historical Precedents — Bringing the War to the Enemy

The Second World War and the logic of strategic strikes

Zelensky's doctrine fits within a long tradition of strategic strikes on the adversary's territory. During World War II, the Allies conducted strategic bombing campaigns against Germany starting in 1943, targeting war industries, refineries, and railway hubs. These campaigns had a real effect on German military production capacity — but also immense moral costs, notably during the bombing of Dresden in 1945. The history of strategic strikes is that of real effectiveness mixed with unresolved moral complexity.

Ukraine's June 2026 campaign differs from World War II bombing by its precision: drones targeting specific refineries, identified communication centers, particular railway bridges — not broad urban areas bombed indiscriminately. This surgical precision, made possible by 21st-century technologies, makes the historical comparison partially inapplicable. But the underlying logic — imposing costs on the adversary on its own territory to change its strategic calculation — is the same.

Finland in 1939 — resistance as a lesson

Another historical precedent that Ukraine knows well is the Finnish-Soviet Winter War of 1939-1940. A small nation attacked by an infinitely larger neighboring power resisted for more than three months, inflicting massive losses on the aggressor before being forced into a painful peace. Finland did not "win" — but it refused to capitulate and survived as a sovereign state. This resistance also sent a signal to the world about what a determined nation can accomplish.

Ukraine in 2022-2026 has pushed this logic further: not only does it resist — it strikes back. And this deep-strike capability changes the comparison with Finland in 1939: unlike the Finns who fought on their own territory, Ukraine today carries the fight to Russian territory. This tactical reversal fundamentally changes the psychological balance of power between aggressor and victim. Putin can no longer be certain that the consequences of his war will remain exclusively Ukrainian.

The Question Nobody Asks — and Which Should Be Asked

What would have happened without the strikes?

The counterfactual question must be asked: without Zelensky's doctrine, without strikes on Russian refineries, without drones over Moscow, without the collapsed Crimea bridge — what would have changed? Would Putin have proposed peace? Would the fighting at Pokrovsk have stopped? Would the international community have found a diplomatic path? The honest answer, based on observing the first two years of war (2022-2024) during which Ukraine limited its strikes on Russian soil, is: no. Bombing of Ukraine continued, talks stagnated, and Russia consolidated its conquests.

It was when Ukraine began striking more aggressively on Russian soil — in 2024 and especially in 2025-2026 — that several things changed. First, Russia had to devote significant resources to defending its own territory, reducing pressure on certain axes in Ukraine. Second, economic pressure on the Russian economy intensified — every struck refinery costs money, fuel, repair time. Third, internal psychological pressure increased. Correlation is not causation — but the trends are consistent.

And yet the problems remain

And yet the problems remain. The Moscow strikes did not stop Russian strikes on Ukraine. On the night of June 21 to 22, 88 Russian drones struck Ukraine. On June 23, missiles killed 3 civilians in Kryvyi Rih. The fighting at Pokrovsk continues at 205 assaults per day. Zelensky's doctrine does not produce miracles — it produces pressure. And pressure, in wars, translates into results on a longer time scale than news cycles. Neither impatience nor despair are useful strategic advisors.

The real question for Western allies is not whether Zelensky's doctrine is "risky" — everything in this war is risky. The question is whether refusing to support this doctrine is less risky. My columnist's answer: no. Letting Putin wage war from an inviolable sanctuary is an invitation to indefinite continuation. Supporting a Ukraine capable of striking deep is the only posture that creates real pressure toward a negotiated peace. The risk of acting and the risk of inaction do not balance each other. They both tilt the same way: toward action.

Zelensky's Leadership — Conviction as a Weapon

A president who carries his war

Zelensky has become, since the beginning of the full-scale invasion, a political figure of rare singularity. A former actor and comedian, he entered the presidency with no military training or crisis governance experience. And yet, his response to the invasion — staying in Kyiv, rejecting evacuation proposals, addressing legislators from around the world from his besieged office — defined the course of the conflict. He transformed Ukrainian resistance into concrete reality through his own decision not to flee.

The doctrine of June 22, 2026 — "bring the war back to Russia" — is in the continuity of this approach: refusing to suffer passively, seeking to change the conditions that allow the adversary to wage its war from relative comfort. There is in this doctrine a conviction that does not resemble calculation — it resembles something more visceral, more rooted in the reality of leading a country that is burning. This is not arrogance. This is resolve. And resolve is what distinguishes leaders who make history from those who undergo it.

What leadership in wartime demands

Leading a country at war imposes decisions that management textbooks cannot prepare for. Zelensky learned — probably too fast, at too great a cost — that wartime leadership requires three things: clarity about objectives, coherence between words and actions, and the capacity to maintain the morale of a population living under bombs. On these three dimensions, he has delivered. Clarity: defend Ukraine's territorial sovereignty, without compromise on fundamental principles. Coherence: announce deep strikes and conduct them. Morale: remain visible, accessible, present in the most bombed cities.

These qualities do not make him a flawless hero — Ukrainian politics has its own tensions, its own corruption and governance problems. But in the context of this war, his leadership made the difference between a state that resists and a state that collapses. And when he says "bring the war back to Russia," he speaks for a nation that does not have the luxury of comfortable diplomatic hesitations.

Ukraine's Voice in Western Discourse

Zelensky as interpreter of reality

In Western political debates, Zelensky's voice is an unavoidable factor. He speaks to the American Congress, to European parliaments, at G7 summits — and each time, he brings a reality that analysts in Washington, Berlin, or Paris do not directly experience: the reality of living under bombs, of managing daily military casualties, of maintaining order in a country whose vast stretches are destroyed. This reality gives his voice a moral authority that office speeches cannot replicate.

When he says "bring the war back to Russia," he does not speak from a security conference. He speaks from a country whose power plants have been struck, whose maternity hospitals have been bombed, whose soldiers die at a documented daily rate. This visceral origin of his doctrine — born not from abstract strategic calculation but from a survival necessity — gives it a logic that Western diplomatic objections struggle to counterbalance. One can theorize about escalation from Brussels. One cannot theorize about survival from Kyiv.

What the allies need to hear

If I had one single message to formulate to Ukraine's allies in this column, it would be this: Zelensky's doctrine is not the whim of an angry president. It is the rational and strategically coherent response of a leader who understood, on the ground, what can tip this war. Supporting it with weapons, resources, intelligence, and coherent diplomacy is the only way to give it a chance of succeeding.

The alternative — hesitating, walking back, conditioning, temporizing — is the policy that allowed Putin to take Mariupol, Avdiivka, and hundreds of Ukrainian villages. Allied caution has a cost. This cost is measured in Ukrainian cities. And every new city lost adds to a debt that future generations of Western leaders will have to carry. Zelensky's doctrine says: let us stop adding to this debt. He is right.

Zelensky and the Post-War World

Preparing peace while waging war

Zelensky's doctrine is not only a strategy to win battles — it is also a strategy to win the peace. By striking Russian refineries, by forcing Moscow to defend its own territory, he seeks to change Putin's calculation on the cost of continuing the war versus the cost of negotiating. This is the logic of every war of attrition: make continuing more costly than stopping. Deep strikes are the military application of this calculation.

In the post-war world Zelensky envisions — a world where Ukraine is in NATO, where its sovereign borders are restored, where its security guarantees are robust — the doctrine of June 22, 2026 will be seen as one of the key decisions. Not because it won the war alone. But because it changed the conditions under which the war ended. The drones over Moscow helped rewrite the possible terms of a peace.

The world that watches

There is an aspect of Zelensky's doctrine that extends beyond Ukraine and Russia: its message to the rest of the world. To Taiwan, watching China militarize its surroundings. To Georgia and Moldova, living in the shadow of Russian power. To the Baltic nations, who see in Ukraine their own possible future under Russian military pressure. These countries watch and draw their own conclusions: armed resistance, coupled with Western support, can maintain a sovereign nation even against a radically larger adversary. Zelensky's doctrine is also a signal of hope for all small nations living in the shadow of a revisionist neighbor.

"Bring the war back to Russia." These three words also say this: we are not only victims. We are actors. We decide. And this decision, after four years of war, has changed what it means to resist an empire. For Ukraine. And for the world.

Conclusion: The Just War and the Hard Doctrine

Owning the doctrine with honesty

I close this column with an honesty I owe myself: Zelensky's doctrine is hard. It involves drones over Russian cities, injured civilians, a killed girl. These realities cannot be erased by strategic calculation. Just war — the philosophical and legal concept of war conducted according to moral rules — is not a clean war. It is a war in which human costs are inevitable and in which the justification rests on the fact that the alternative — capitulating before aggression — would be even more costly in human terms over the long run.

Within this framework, Zelensky's doctrine seems defensible to me. Not triumphantly. Not without ambivalence. But defensible, because it responds to a reality — Russian impunity to strike Ukraine since 2022 — with the only means that can change it: costly reciprocity. This is not joy. It is necessity. And necessity, in war, is often the only reliable compass.

The column without a happy ending

This column has no happy ending. It says that Zelensky's doctrine is right, necessary, coherent — and that it does not guarantee short-term victory. It says that allies must support it — and that they hesitate. It says that drones over Moscow change something — and that the war continues the next day. This is the reality of wars: no clean endings, no perfect justifications, no guarantees. Only people who decide every morning to keep holding their line, striking their adversary, resisting the empire. And a columnist who tries to understand them, to name them, to make them real for those watching from afar.

Reciprocity as a Value — a Personal Note

What this doctrine says about us

There is one last thing I want to say, personally, about Zelensky's doctrine: it says something about reciprocity as a political value. Reciprocity — the principle by which what applies to one applies to the other — is the foundation of any functional international order. When a power can violate another's sovereignty without paying the price of that violation, reciprocity is broken. And when it is broken for Ukraine, it is potentially broken for every nation that does not have the size or the alliances to defend itself alone.

"Bring the war back to Russia" is a declaration of reciprocity. It says: the rules must apply to both parties. If you bomb our cities, yours will not be sanctuaries. This is not vengeance — it is a reaffirmation that rules exist and apply. And in a world where these rules are progressively eroding under the pressure of revisionist great powers, this reaffirmation is, in its way, a civilizational act.

Epilogue — the Day After the Column

What June 23 says about June 22

The day after Zelensky's declaration about "bringing the war back to Russia," on June 23, 2026, Russian strikes killed 3 people in Kryvyi Rih and wounded 23 others. Fighting continued at Pokrovsk. Negotiations stagnated. The war had not stopped because Zelensky had said three words on X. It had not changed nature overnight. It had continued — methodical, costly, brutal.

And it is in this continuity that the deepest truth of the column resides: Zelensky's doctrine is not a magic wand. It is an orientation, a direction, a way of waging war that, he hopes, will eventually create the conditions for a possible peace. The day after the words, the front is always there. And the front does not read columns. It only waits to be held. And Ukraine, for now, holds it.

Signed Maxime Marquette, columnist

Columnist's transparency box

Editorial positioning

This column is an explicitly assumed opinion piece, written from a pro-Ukrainian, pro-Zelensky, and pro-Western stance. It defends Ukraine's deep-strike doctrine against Russian territory as a legitimate, necessary, and morally defensible strategy in the context of a war of aggression. This defense is nuanced: it acknowledges the human costs of this doctrine, including the deaths of Russian civilians, while maintaining that the alternative — not striking — is strategically more costly in the long run. I am a columnist and analyst. I was not in Moscow on June 22, 2026, nor in Kyiv.

Methodology and sources

Zelensky's statement of June 22, 2026 comes from the Guardian's live coverage that day. Data on the strikes — 555 drones, 200 intercepted — come from the sources cited in article n374 of this batch (OPB/NPR, Euromaidan Press, ISW). Economic data on Russia (39% of Russians perceiving deterioration, oil prices at $50 in late 2025) come from the Guardian (February 2026). Casualty figures in Kryvyi Rih (3 dead, 23 injured) come from ISW (June 23, 2026). G7 commitments on long-range weapons come from the G7 communiqué (June 17, 2026, via Al Jazeera).

Nature of the analysis

This column is an opinion piece, clearly distinct from neutral factual reporting. It takes a position on the strategic and moral validity of Zelensky's doctrine. It uses verifiable data to support its argument but is not a neutral analytical document — it is a column, a journalistic genre that assumes a strong editorial perspective. The facts are verified. The interpretation is owned.

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Cite this article

Maxime Marquette (2026). COLUMN: Zelensky Wants to Bring the War Home to Putin — and He Is Right. MadMax. https://mad-max.co/en/article/chronique-zelensky-veut-ramener-la-guerre-chez-poutine-et-il-a-raison

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Maxime Marquette
Independent columnist

Maxime Marquette writes most of the analyses and columns published on MadMax — geopolitics, technology, and current events, no filler.

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