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MadMax

Technology

Algorithms, platforms, captured attention, and the quiet power of interfaces.
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1,796 pieces
Analysis· No. 3115

Coca-Cola was invented as a remedy for headaches

In 1886, in the city of Atlanta, pharmacist John Pemberton developed a preparation he marketed as a nerve tonic intended to relieve

Analysis· No. 3110

The Académie Française Takes a Century to Publish Its Dictionary

Founded in 1635 by Cardinal Richelieu, the Académie française remains today one of the most iconic cultural institutions in France, tasked notably

Analysis· No. 3109

The Guitar Descends From String Instruments 3,000 Years Old

When people think of the guitar, they usually picture a modern instrument, tied to rock, flamenco or twentieth-century popular song. Yet its

Analysis· No. 3108

Hangul, the Korean Alphabet Invented From Scratch in 1443

Most writing systems in the world emerged from slow historical evolution, gradually reshaped by generation after generation of scribes and speakers. Hangul,

Analysis· No. 3107

Tyrian Purple Cost More Than Gold in Ancient Times

In the ancient Mediterranean, a violet-red dye fascinated people as much as it ruined those who wanted to wear it. Tyrian purple,

Analysis· No. 3102

Van Gogh sold only one painting in his lifetime

It's hard today to imagine the art world without the blazing sunflowers or the swirling starry night of Vincent van Gogh. His

Analysis· No. 3101

The Pirahã people of the Amazon have no words for numbers

Deep in the Brazilian rainforest lives a small people whose language has, for decades, unsettled some of the most firmly established theories

Analysis· No. 3100

The World's Oldest National Anthem Dates Back to the 16th Century

When people think of national anthems, their minds spontaneously turn to relatively recent compositions, often born during the great waves of national

Analysis· No. 3099

Sushi Was Invented to Preserve Fish, Not to Eat It Raw

When people think of sushi today, the image that immediately comes to mind is that of raw, fresh fish, precisely sliced by

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