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The ColumnNote· No. 418

OPINION: ByteDance refuses the stock market and targets $1 trillion — the boldest bet in global tech

In early May 2026, the board of ByteDance — the parent company of TikTok, the most downloaded app on the planet — decided to delay its stock market listing. This decision was not the subject of an official press release. It leaked out, as is common in the ByteDance universe, thro

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Key takeaways
  1. In early May 2026, the board of ByteDance — the parent company of TikTok, the most downloaded app on the planet — decided to delay its stock market listing. This decision was not the subject of an official press release. It leaked out, as is common in the ByteDance universe, thro
  2. Introduction: When a trillion-dollar company refuses to answer to the market
  3. The decision that stupefies Wall Street
Transparency

Facts, quotes, and cited links remain in the body. Interpretations are framed as analysis or opinion according to the format.

Introduction: When a trillion-dollar company refuses to answer to the market

The decision that stupefies Wall Street

In early May 2026, the board of ByteDance — the parent company of TikTok, the most downloaded app on the planet — decided to delay its stock market listing. This decision was not the subject of an official press release. It leaked out, as is common in the ByteDance universe, through sources close to the matter cited by Nikkei Asia and picked up by specialized media such as AI Weekly and BBX. The stated reason: the valuation is not yet high enough. According to the founders, the company still has room to run. A lot of room. A target valuation approaching the trillion-dollar mark$1,000 billion — that grey-market private transactions are already pricing between $800 and $900 billion on some recent deals.

To put that figure in context: $1 trillion is more than Meta's market capitalization at its 2012 IPO multiplied by six. It is more than the combined annual GDP of Switzerland, Belgium, and Sweden. It is a sum that would make ByteDance the first Chinese company to exceed a trillion dollars — a symbolic ceiling no mainland Chinese company has ever crossed. And it is this ambition, precisely, that explains the refusal to list: as long as that ceiling has not been reached, showing its books to public markets would mean surrendering the freedom to get there.

Zhang Yiming's invisible empire

Zhang Yiming, ByteDance's founder, officially handed operational control to Liang Rubo, his former roommate and CEO, in 2021. But Zhang's influence remains decisive in major strategic decisions — including, according to Nikkei Asia, the conviction that the company still has several years of growth ahead of it before an IPO would be the right moment. This conviction rests on numbers: in 2025, ByteDance generated a net profit of approximately $50 billion — a level of profitability that places it among the five or six most profitable companies in the world, listed or otherwise. For 2026, the company announced a capex investment program exceeding $70 billion — a signal that growth is not over; on the contrary, it is accelerating.

The grey-market valuation — what private transactions reveal

The grey market as a reality barometer

In the absence of a stock exchange listing, the value of ByteDance is determined by transactions on the grey market for private shares — a market where employees and early investors resell their stakes to institutional buyers or funds specializing in pre-IPO equities. This market is less liquid and less transparent than public stock markets, but it provides a real indication of what sophisticated buyers are willing to pay for stakes in the company.

According to Nikkei Asia and AI Weekly, recent grey-market transactions valued ByteDance in a range of $600 to $900 billion depending on the lot and timing, with some recent transactions in the upper end of that range. The valuation has therefore not yet officially reached $1 trillion, but the direction of travel is clear — and the founders believe the growth potential justifies waiting longer. This logic is not irrational: if ByteDance goes public at $700 billion while it will be worth $1.2 trillion in three years, its founders will have left $500 billion in value on the table for public shareholders rather than keeping it for themselves.

The factors feeding the trajectory toward a trillion

Three main drivers explain ByteDance's conviction that its path to a trillion is credible. First, TikTok remains the world's most-used short-video sharing platform, with more than 1.7 billion monthly active users, and its monetization — notably advertising and live-stream commerce — remains underdeveloped compared to its potential. Second, the apps Douyin (the Chinese version of TikTok) and Toutiao (news aggregator) dominate their markets in China with market shares and monetization levels that continue to grow. Third — and this is the most important new factor — ByteDance has invested massively in generative artificial intelligence, notably with its model Doubao, a direct competitor to ChatGPT in the Chinese market, and AI tools for video content creation that could revolutionize the business model of its platforms.

The TikTok US file — Oracle, the divestiture, and permanent uncertainty

The sale of TikTok US: a deal without an ending

The TikTok situation in the United States reached a partial resolution in early 2026: Oracle acquired an 80% stake in TikTok's American entity, alongside a consortium of American investors. This deal, negotiated under pressure from the American administration and Congress demanding separation between the app and its Chinese owner on national security grounds, allows TikTok to continue operating in the United States. American user data is now stored on Oracle infrastructure, and TikTok US governance is formally separated from ByteDance Beijing.

However, the complexity of this deal is such that the legal and political questions are not fully resolved. The structural separation of TikTok US from ByteDance is a formal fact, but the algorithmic reality is more nuanced: the recommendation algorithms that make TikTok powerful were developed by ByteDance and remain, in their fundamental architecture, the intellectual property of the Chinese company. Having American user data on Oracle servers does not eliminate questions about the nature and origin of the algorithms that determine what those users see in the app. These questions feed a political debate that is not closed.

The financial impact of the Oracle deal on ByteDance's valuation

The Oracle deal had an ambiguous impact on ByteDance's overall valuation. On one side, it resolved the existential uncertainty about the future of TikTok in the United States — a market representing approximately 25% of TikTok's global advertising revenue according to analyst estimates cited by BBX. This stabilized American revenue projections and reassured grey-market investors. On the other side, the implied valuation of the TikTok US entity in the Oracle deal fell short of ByteDance's initial expectations — the company had hoped for a valuation of the American entity of $150 to $200 billion, but the Oracle deal suggests a valuation closer to $80 to $100 billion.

This differential partly explains the frustration of ByteDance's founders with public markets. If TikTok US — a fraction of the group — is "undervalued" in a transaction forced by American political pressure, the idea that stock markets might fairly value the entire ByteDance group appears implausible in the founders' eyes. The delayed IPO is therefore not only a question of market timing — it is also a reaction to the conviction that Western markets, influenced by political considerations, cannot value a Chinese company at fair value in the current geopolitical context.

The profit machine — $50 billion in net income in 2025

How ByteDance generates outsized profits

A net profit of $50 billion in 2025 — if this figure, reported by Nikkei Asia, is accurate — would place ByteDance in a very exclusive club. Apple generated approximately $94 billion in net income in 2024. Saudi Aramco approximately $81 billion. Microsoft approximately $88 billion. A $50 billion profit for ByteDance would place it at the same level as or above Alphabet (Google) and far ahead of Meta. These are figures few companies in the world can claim — and ByteDance achieves them without ever having published a single certified financial result for public markets.

The sources of these profits are multiple. Video advertising on TikTok and Douyin is the main driver — these platforms are capturing a growing share of digital advertising budgets, notably at the expense of Meta and YouTube. Live commerce — purchases made live during livestreams — is a massive business model in China via Douyin, generating commissions on hundreds of billions of yuan in annual transactions. Mobile gaming, music, and premium subscriptions round out the picture. And now, generative AI represents a new monetization layer — Doubao, launched in 2023, counted more than 60 million active users in China in 2025, becoming one of the most widely used AI chatbots globally outside North America.

The $70 billion capex — an AI bet unprecedented for a private company

The capital expenditure program exceeding $70 billion announced for 2026 is staggering. For comparison, Microsoft announced capex of approximately $80 billion for 2025 — and Microsoft is a company whose market capitalization exceeds $3 trillion. ByteDance, valued at less than a third of Microsoft, is therefore investing a comparable amount in absolute terms. The bulk of this $70 billion goes toward data center infrastructure for training and deploying AI models, compute chips (GPUs and accelerators), and the development of new language and vision models for its applications.

This massive AI bet reflects ByteDance's strategic conviction that the future of its platforms — and of its value — rests on its ability to integrate artificial intelligence into all its products: even more personalized content recommendation, AI-assisted video content creation, automatic translation and localization for international expansion, and monetization of language models via subscriptions and APIs. It is a bet consistent with the direction of the global technology industry — but it is also a bet that absorbs nearly all of the company's profits, and partly explains why a near-term IPO is not desired: public markets would demand explanations for the short-term profitability of investments whose return is uncertain.

The Chinese dimension — Beijing in the ByteDance equation

The Communist Party and ByteDance's capital

ByteDance is a company founded and headquartered in mainland China. Its leaders operate in a legal and political environment where the Chinese Communist Party can exert influence over any company of significant size. In 2021, a state-linked entity — WangTouZhongWen, an investment fund associated with state media — acquired a small stake in a ByteDance subsidiary that controls its Chinese media properties. This acquisition, even if symbolically limited, signaled an institutionalization of ties between ByteDance and the Chinese state.

This reality raises a fundamental question for any ByteDance IPO on a Western market — New York, London, or Hong Kong to some extent. Western institutional investors, subject to regulations on investments in entities linked to adversary governments, and also to growing political pressure on investing in Chinese tech companies, may prove reluctant to value ByteDance at the levels its founders aspire to. This is a structural constraint of Western markets that ByteDance cannot overcome through its economic merits alone — and that the IPO delay allows it to avoid confronting immediately.

ByteDance's autonomy — real or illusory

ByteDance's leaders regularly assert the company's independence from the Chinese government. These assertions are partially credible and partially contestable. Partially credible because Zhang Yiming and Liang Rubo have genuinely resisted certain pressures — notably those that would have imposed mergers with local competitors. Partially contestable because within the Chinese legal framework, notably the Data Security Law of 2021 and the Cybersecurity Law of 2017, any Chinese technology company is legally obligated to cooperate with requests from national security authorities. This cooperation does not necessarily leave public traces.

For Western financial markets, this ambiguity is unmanageable in the context of an IPO prospectus. A listing would require full disclosure of governance structures, agreements with Chinese authorities, and regulatory risks — information that ByteDance has no interest in disclosing publicly in the current geopolitical context. The IPO delay is therefore also, from this perspective, a strategy for preserving sensitive information.

The first Chinese company at a trillion — the symbolism behind the figure

A trillion dollars as a symbolic frontier

There is currently no Chinese company with a trillion-dollar valuation. The most highly capitalized Chinese companies — ICBC, Tencent, Alibaba — have approached this threshold at their peaks but never sustainably crossed it. Alibaba reached approximately $850 billion at its peak in 2020 before collapsing under Beijing's regulatory crackdown. Tencent also approached $700 to $800 billion at its height. ByteDance, valued at $600–900 billion on grey markets according to sources, is the most serious candidate to break this symbolic ceiling.

The symbolism of crossing this threshold would be considerable in the context of Sino-American rivalry. The United States currently has five companies valued above a trillion dollars: Apple, Microsoft, Nvidia, Alphabet, and Amazon. No company outside the United States has ever reached and maintained this level of valuation. If ByteDance crosses it — even on private markets — that would represent a powerful signal in the global technology competition: a company founded in mainland China, built on AI and algorithmic recommendation technologies, competing in absolute value with American technology giants.

The Alibaba and Tencent precedents — lessons from value destruction

ByteDance's leaders have clearly drawn lessons from the stock market setbacks of Alibaba and Tencent. Both giants suffered massive value destruction between 2021 and 2023 — Alibaba lost more than 60% of its market capitalization, Tencent more than 50% — under the combined effect of Beijing's regulatory crackdown on private tech giants and the geopolitical context unfavorable to foreign investment in China. This value destruction is a painful demonstration of the specific risks run by a listed Chinese tech company: not only the usual market risks, but also domestic regulatory risk and geopolitical divestment risk.

The lesson ByteDance draws from this is not to never go public — it is to go public from a position of maximum strength, at a valuation that markets will be forced to recognize because they cannot ignore it. A company that goes public at $300 billion can see its valuation halved by a regulatory crackdown and find itself at $150 billion. A company that goes public at $1 trillion with annual profits of $50 billion has a cushion that makes mathematically catastrophic value destruction extremely hard to achieve. It is a defense strategy through scale.

AI as a growth engine — Doubao and the global ambition

Doubao: the rising Chinese ChatGPT

ByteDance's generative AI model Doubao, launched in 2023, has seen remarkable growth in the Chinese market. With more than 60 million monthly active users in 2025, it rivals Kimi (Moonshot AI) and Wenxin Yiyan (Baidu) for the leadership position among AI conversational assistants in China. Doubao's monetization comes through premium subscriptions, developer APIs, and integration into existing ByteDance applications — notably Douyin, where Doubao powers AI-assisted video content creation features.

Doubao's international ambition is less clear, notably because of geopolitical restrictions and data privacy concerns in Western markets. But ByteDance is deploying AI capabilities in its international applications under other names — diffusion model-based content creation tools for video generation, advanced automatic translation systems, and fifth-generation recommendation algorithms. These capabilities, powered by the billions invested in capex, reinforce the competitive advantage of ByteDance's platforms over their competitors — and justify, in the founders' view, waiting for an even higher valuation before going public.

Competition with OpenAI, Google, and Meta on AI

The AI race is the second axis justifying ByteDance's massive investment program. The $70 billion capex for 2026 is not only to maintain existing platforms — it is to avoid falling behind in the race for foundation models that will determine who controls the AI applications of the future. OpenAI, backed by Microsoft, has raised tens of billions of dollars. Google DeepMind is sustained by Alphabet's near-limitless resources. Meta is investing tens of billions in its AI program. ByteDance, without access to public capital markets, finances these investments from its internal cash flow generation — which, with $50 billion in annual profits, is theoretically possible but extremely tight from a treasury standpoint.

The key is that ByteDance does not need to be the best AI model in the world — it needs to be good enough to power its own applications, which already have a user base of several billion people. This is a distribution advantage that neither OpenAI nor even Google can fully replicate in the Chinese market. Doubao may be less capable than GPT-4o or Gemini Ultra on academic benchmarks — but if every Douyin user can generate a professional-quality video clip with two clicks using integrated ByteDance AI, the competition no longer plays out on benchmarks.

The IPO market in 2026 — why now is not the right moment

Market conditions unfavorable to Chinese companies

Beyond considerations internal to ByteDance, market conditions in 2026 are not favorable for listing a major Chinese technology company on Western markets. The geopolitical risk premium on Chinese assets remains elevated in American and European institutional portfolios — many investment funds have explicit or implicit restrictions on new exposure to Chinese companies in the context of Sino-American trade and technology tensions. This risk premium depresses the valuation multiples that a public market would assign to ByteDance.

A listing in Hong Kong — the only stock exchange on which ByteDance could theoretically raise capital at the targeted scale — would require meeting the full financial disclosure requirements of the Hong Kong Securities and Futures Commission, which would amount to exposing data that ByteDance prefers to keep confidential. And Hong Kong markets, after the political turbulence of 2019–2020, have lost some of their appeal and liquidity for large technology capitalizations. The deepest and most sophisticated investment ecosystem for tech companies — Wall Street — is precisely where political and regulatory obstacles are highest for a company like ByteDance.

The Shanghai or Shenzhen Stock Exchange — the domestic option

A third option exists: a listing on China's domestic stock exchanges in Shanghai or Shenzhen. This option would be politically less sensitive, but it would pose other problems. Chinese stock markets are characterized by lower liquidity for large capitalizations, less sophisticated institutional investors in terms of valuing high-growth tech companies, and valuations that do not necessarily reflect the multiples ByteDance aspires to. A domestic listing at $600 billion would not satisfy founders targeting a trillion — and it would not allow them to raise fresh capital that ByteDance might need if its capex investment program comes to exceed its cash flow generation.

The reality is that ByteDance is too large, too international, and too ambitious for any single exchange. A multiple-listing structure — portions listed in Hong Kong, Shanghai, and potentially on Gulf or Singapore markets — would be the only way to achieve the liquidity necessary for a trillion-dollar capitalization. This complexity is an additional reason to wait for geopolitical conditions to improve or for the group's legal structure to be simplified in a way that permits such a listing architecture.

The personal dimension — Zhang Yiming and the empire he refused to share

The founder who watches from a distance

Zhang Yiming was 38 years old when he passed operational control of ByteDance to Liang Rubo in 2021. He remains a board member and majority shareholder. He is one of the richest men in China — with a fortune estimated at $45 to $60 billion based on grey-market evaluations of his ByteDance stake. Unlike Elon Musk or Jeff Bezos, he does not give press conferences. He has no active Twitter (or X) account. He does not attend major economic forums. He is building a trillion-dollar company in relative media silence.

This discretion is probably deliberate in the Chinese political context. Overly visible billionaires — Jack Ma of Alibaba, Ren Zhiqiang (a real estate developer imprisoned in 2020) — have attracted unfavorable attention from authorities. Zhang Yiming appears to have learned the lesson from his contemporaries: in Xi Jinping's China, wealth is acceptable; visibility is a risk. An IPO — with its roadshows, investor interviews, inevitable media appearances — is, from this perspective, an exposure that Zhang may prefer to avoid as much as his leaders avoid it for valuation reasons.

Succession and future governance

Liang Rubo, CEO since 2021, faces the unenviable task of succeeding a legendary founder while managing a company whose growth outpaces most countries. His stewardship is judged as competent but less charismatic than Zhang's. The decision to delay the IPO is collectively that of the board, but it bears Zhang's imprint — whose conviction that ByteDance's value has not yet reached its ceiling is the engine of this wait-and-see strategy. If Zhang is wrong about ByteDance's trajectory, the decision not to go public in 2025 or 2026 will be seen as a major strategic error — tech company growth cycles do not last indefinitely. If Zhang is right, it will be yet another demonstration that calculated patience can be the cardinal virtue in corporate strategy.

Early investors — between wealth and frustration

SoftBank, General Atlantic, and the others — patience tested

ByteDance has raised funds from prestigious institutional investors since its early days: SoftBank, General Atlantic, KKR, Sequoia Capital, and several Asian sovereign funds. These investors, who entered at valuations that now seem modest compared to current grey-market levels, have been waiting years for liquidity on their investment via an IPO or strategic sale. Every IPO delay extends their capital immobilization in an illiquid asset, even if the theoretical value of that asset keeps rising.

The tension between founders who want to wait for a trillion and institutional investors who have distribution obligations to their own limited partners is one of ByteDance's least publicly visible but most important internal dynamics. These investors can sell stakes on the grey market, but at discounts and in limited volumes. They cannot force an IPO on a timeline that does not suit the founders under ByteDance's current governance structure. This power dynamic between founders and institutional investors is the internal constraint that will ultimately force a decision — either an IPO, or a significant buyout or restructuring.

Employees and their stock options — the other pressure

With more than 150,000 employees worldwide, ByteDance has distributed a significant volume of stock options and restricted stock units (RSUs) as part of its compensation. These grants have liquid value only if the company is publicly listed or acquired. Regular share buyback programs allow some employees to sell shares back to ByteDance itself — at grey-market valuations — but in limited volumes and frequencies. For the thousands of employees who joined ByteDance with the expectation of an IPO in 2022–2024, the repeated delays represent real frustration and a retention risk.

This employee pressure — notably from key AI talent that ByteDance wants to retain in an ultra-competitive global market — is an argument in favor of an eventual IPO. Competing companies like OpenAI, Anthropic, and xAI offer their own options packages that will become liquid upon their future IPOs. ByteDance must ensure its compensation packages remain competitive to retain the AI engineers on which its $70 billion investment program depends. This talent retention problem may be the factor that, more than any valuation consideration, ultimately precipitates ByteDance's IPO.

The impact on the global tech ecosystem — what a trillion-dollar ByteDance would change

The redistribution of global AI capital

A ByteDance IPO at a trillion-dollar valuation — whatever listing venue is chosen — would trigger a significant redistribution of global capital invested in the technology sector. Index funds tracking global tech indices would be required to add ByteDance to their portfolios, generating mechanical purchases of hundreds of billions of dollars in shares. Thematic AI funds would need to rebalance their allocations. Asian sovereign funds seeking to increase their tech exposure outside the United States would have a credible and liquid option.

This capital inflow could, paradoxically, depress valuations of American tech companies in the short term, as allocations shift toward ByteDance from the American Magnificent Seven. This is a dimension that American policy decision-makers — who scrutinize ByteDance for national security reasons — have probably not fully integrated into their analyses. A large-scale ByteDance IPO is not merely a market event: it is a geopolitical event capable of altering the balance of global capital between American and Chinese technology ecosystems.

The ByteDance model as a global benchmark

If ByteDance reaches a trillion without ever going public, it will have proven something important to startup founders worldwide: that a company can reach the world's highest valuations while remaining private, financing itself on its own profits, and resisting public market pressures. This model — which contrasts with the traditional "startup → Series A → B → C → IPO" trajectory — could influence the strategic choices of other high-growth, high-profitability tech companies. China, despite or because of its political specificities, will have produced a tech company model that challenges decades of conventional wisdom on financing technological growth.

Risks that ByteDance cannot control

Domestic regulatory risk — the Alibaba lesson

The value destruction of Alibaba between 2021 and 2023 had a primary cause: the decision of Chinese regulators to target Jack Ma's giant after his speech critical of the Chinese banking system at a forum in October 2020. This decision demonstrated that even China's most valuable company could see half its value wiped out in a few months by an internal political decision. ByteDance is not immune to a similar scenario. Its dominant position in Chinese information and entertainment makes it all the more vulnerable to regulatory concerns from the CCP over control of information flow and the influence of private companies on public opinion.

The 2021–2022 regulatory crackdown on Chinese tech platforms (Didi, Meituan, Tencent, Alibaba) largely spared ByteDance — perhaps because ByteDance is perceived as more cooperative with authorities, perhaps because its international dominance via TikTok makes it strategically valuable to Beijing's soft power diplomacy. But this relative grace is not contractual. It can end at any time if the relationship between ByteDance and authorities deteriorates, or if Beijing's political priorities change.

Technological risk — chip dependency

ByteDance's massive AI investment program depends on access to high-performance GPU chips. American export restrictions on advanced chips to China — notably restrictions on Nvidia H100 and H200 — force ByteDance to use less powerful alternatives (Nvidia H20, domestic Huawei Ascend chips) for its model training infrastructure in China. This technological constraint limits the performance of AI models developed for the Chinese market, and could handicap ByteDance in the global AI race if American restrictions deepen.

The irony is total: ByteDance, whose commercial success rests on sophisticated AI algorithms, finds itself caught in the same techno-political contradictions as China as a whole — dependent on technologies that its geopolitical adversaries seek to deny it, and forced to invest massively in domestic alternatives whose performance remains inferior. The path to a trillion runs through the ability to overcome this technological constraint — either through Chinese domestic chips that are progressing, or through model architectures less hungry for cutting-edge chips, or through international partnerships that creatively circumvent restrictions.

The market verdict — when the IPO will eventually happen

Scenarios for 2027–2028

The question is not whether ByteDance will go public — the combined pressure from institutional investors, employees with stock options, and long-term financing needs will ultimately make an IPO inevitable. The question is under what conditions and on which markets. The most likely scenarios for an IPO in the next 2 to 3 years include a listing in Hong Kong if Sino-American geopolitical conditions improve, a listing in Singapore if ByteDance seeks a geopolitically neutral venue, or a partial buyout by a Middle Eastern sovereign fund — notably Abu Dhabi or Riyadh — that would allow partial liquidity without a public IPO.

The valuation at which this IPO happens will depend entirely on ByteDance's growth trajectory in the interim. If revenues continue to grow in double digits and profits remain at $50 billion annually or above, markets will have to recognize a valuation near a trillion. If growth slows — under the effect of market saturation, increased AI competition, or a regulatory shock — the trillion window could close. ByteDance is racing against time, a race it has so far managed to win. The founders' bet is that they can keep doing so for another two or three years.

What the ordinary investor can draw from this

For an ordinary investor — individual or fund — ByteDance remains directly inaccessible as long as it does not go public. Grey-market transactions are reserved for institutional and accredited investors. Indirect exposure via funds holding historical stakes in ByteDance — the SoftBank Vision Fund, for example, via SoftBank's share in funds that invested — is marginal and impractical. ByteDance's decision to delay its IPO deprives ordinary investors of access to one of the potentially most significant investment opportunities of the decade. It is a hidden cost of the private company strategy — which benefits its founders while excluding the democratic capital market.

Regulators facing the invisible empire — how to frame what refuses to have a shape

Regulating private companies with global influence

The ByteDance case raises a fundamental regulatory question that democracies have not yet resolved: how do you regulate a private company whose influence on public opinion is global, whose algorithmic architecture is opaque, and whose owner is subject to the laws of an authoritarian regime that can, legally, access its data and influence its decisions? Existing regulatory regimes — antitrust laws, data protection (GDPR in Europe, CCPA in California), foreign investment rules — were designed for other eras and other power configurations. They are not sufficient against a company of ByteDance's nature.

The European Digital Markets Act, which imposes transparency and interoperability obligations on large platforms, applies to TikTok's operations in Europe regardless of ByteDance's listed or unlisted status. But it does not address the core of the problem: the question of the company's governance and its ties to the Chinese government. Effective technological regulation of ByteDance will require international coordination — between the European Union, the United States, the United Kingdom, Canada, and Indo-Pacific democracies — that does not yet exist in the necessary form.

Algorithmic transparency as a minimal democratic requirement

One of the most relevant regulatory tools for ByteDance is the obligation of algorithmic transparency: publishing the general principles governing TikTok's recommendation algorithms, allowing independent audits of these algorithms, and accounting for manual interventions in content curation. This requirement does not reveal trade secrets — it simply ensures that users and regulators can understand what they are exposed to. The European Union has made progress in this direction with the Digital Services Act, but effective enforcement remains a challenge.

Without this transparency, the debate about ByteDance's risks will remain prisoner of a binary alternative: either trust the company or ban it. A third path — regulated access with verifiable transparency — is possible, but it demands from ByteDance an openness that the company has so far systematically avoided, precisely because it remains private and is not legally compelled to provide it. ByteDance's IPO, if and when it occurs, could paradoxically be a lever for this imposed transparency — public markets requiring accountability that imposes openness that private status allows one to avoid.

Conclusion: The trillion-dollar empire that refuses to show itself

Patience as the ultimate strategy

ByteDance in 2026 is the world's most valuable company that does not yet exist in the official books of markets. 620 Chinese nuclear warheads at SIPRI, a 155mm cannon pointed at Taiwan, portable lasers in Beijing — authoritarian China is a military power that imposes its reality. ByteDance is a different, more subtle dimension of this power: a company that has captured the attention of 1.7 billion humans on their phones, generating profits comparable to the world's largest companies, and making the deliberate choice not to submit to the discipline and transparency of capital markets.

This refusal is not pure arrogance. It is a rational calculation in a geopolitical and regulatory context that makes public markets costly for a company of ByteDance's nature and origin. But it is also a troubling signal: when one of the planet's most technologically powerful companies chooses to remain in the shadows, outside the transparency and accountability mechanisms that public markets impose, we are all slightly less informed about a power that shapes global information.

$1 trillion and beyond — the real question

If ByteDance reaches a trillion — on grey markets first, on a stock exchange later — the real question will not be whether it is economically deserved. It will be what $1 trillion in technological power concentrated in a company whose ties to an authoritarian regime are structural and not optional means for the future of global information. TikTok is today the primary source of information and entertainment for hundreds of millions of young people in Western democracies. Its algorithm decides what they see. Its parent company decides which data is kept and how it is used. This power, at a trillion-dollar capitalization, is not trivial. And ByteDance's refusal to expose itself to the transparency of public markets only adds to the opacity of a power that would deserve, precisely, to be looked at closely.

Signed Maxime Marquette, columnist

Columnist's transparency box

Editorial positioning

I am a columnist and analyst, not a certified financial analyst. My economic analysis of ByteDance is based on journalistic sources and not on financial data verified by independent auditors. ByteDance being a private company, all estimates of revenue, profits, and valuation that I cite are estimates from third-party sources, not officially published data. I am skeptical of the concentration of informational power in opaque entities linked to authoritarian regimes, and this editorial position informs my analysis.

Methodology and sources

This article is based on dated public sources: Nikkei Asia, AI Weekly, BBX, and grey-market data cited by specialized financial media. Valuations are grey-market estimates, not official assessments. The profitability figures ($50 billion net income 2025, $70 billion capex 2026) are data reported by secondary sources and not confirmed by ByteDance. Any factual uncertainty is flagged in the text.

Nature of the analysis

This opinion piece is an analytical opinion on ByteDance's IPO strategy and its geopolitical and economic implications. It does not constitute investment advice. Its objective is to feed public reflection on the nature and impact of a major technology company in the context of Sino-American rivalry.

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Cite this article

Maxime Marquette (2026). OPINION: ByteDance refuses the stock market and targets $1 trillion — the boldest bet in global tech. MadMax. https://mad-max.co/en/article/billet-bytedance-refuse-la-bourse-et-vise-1-000-milliards-le-pari-le-plus-audacieux-de-la-tech-mo

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Maxime Marquette
Independent columnist

Maxime Marquette writes most of the analyses and columns published on MadMax — geopolitics, technology, and current events, no filler.

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