# FACT-CHECK: Zelensky's 40-day operation — what is true, what is exaggerated

> On June 25–26, 2026, multiple major media outlets — Euronews, The Guardian, Meduza, and Military Times — reported the existence of what was described as a Ukrainian Security Service (SBU)-approved 40-day influence operation designed to force Russia to accept an end to the war. The reporting described an operation that would combine psychological pressure, information operations

- Author: Maxime Marquette
- Publisher: MadMax (https://mad-max.co)
- Section: Analysis
- Published: 2026-06-29
- Canonical URL: https://mad-max.co/en/article/fact-check-l-operation-ukrainienne-des-40-jours-de-zelensky-ce-qui-est-vrai-ce-q

## Introduction: An operation that generated more questions than answers

### The claim that broke through the noise

On **June 25–26, 2026**, multiple major media outlets — **Euronews**, **The Guardian**, **Meduza**, and **Military Times** — reported the existence of what was described as a **Ukrainian Security Service (SBU)-approved 40-day influence operation** designed to force Russia to accept an end to the war. The reporting described an operation that would combine psychological pressure, information operations, and international diplomatic mobilization within a defined 40-day window, aimed at creating the conditions for Russia to seek negotiated terms.

The claim circulated widely and immediately generated both enthusiasm in pro-Ukraine circles and deep skepticism among analysts who questioned whether such an operation could be confirmed, whether it matched Ukraine's actual strategic capacity, and whether the reporting accurately represented what had been planned and by whom. This fact-check examines what is confirmed, what is uncertain, and what the available sources cannot establish.

### Why this fact-check is necessary

Information operations — by their nature — are designed to be partially visible and partially deniable. The reporting about a Ukrainian "40-day operation" sits at the intersection of genuine strategic planning, media speculation, and the deliberate management of information by parties with interests in shaping Western and Russian perceptions. **Applying CONFIRMED, UNCERTAIN, and UNDOCUMENTED categories** to the specific claims that circulated is the most responsible approach to reporting about a topic where the boundaries between real operations, media narratives, and deliberate information management are structurally blurred.

This is not an exercise in skepticism about Ukrainian strategy. Ukraine has conducted sophisticated and effective influence operations throughout the war. The question here is specifically about the claims made regarding this particular reported operation — what the evidence supports, what it does not, and where responsible journalism requires acknowledging the limits of what can currently be known.

*Fact-checking claims about influence operations requires a particular kind of intellectual honesty: the willingness to say "I don't know" when the evidence is insufficient, even when acknowledging uncertainty is politically inconvenient. Ukraine deserves honest coverage, including coverage that acknowledges what we cannot verify. Credibility serves Ukraine better than credulity.*

## CONFIRMED: The SBU's operational capacity for influence operations

### What the SBU has demonstrably done

The **CONFIRMED** baseline: Ukraine's Security Service has documented capability and history of conducting influence and psychological operations in the context of the war. The SBU has **neutralized Russian information networks**, **exposed disinformation campaigns**, **conducted operations to demoralize Russian troops**, and coordinated with Western intelligence partners on operations targeting Russian military and political decision-making. This operational history is publicly documented, acknowledged by Ukrainian officials, and confirmed by multiple credible reporting outlets.

It is also **CONFIRMED** that Ukraine has, throughout the war, used deliberate information management to shape Western perceptions of battlefield developments, to maintain political will in partner countries, and to create the conditions for diplomatic outcomes favorable to Kyiv. These operations have been sophisticated, internationally coordinated, and largely effective. **The existence of Ukrainian influence operations is not in question. The specific claims about a 40-day window and its content are what require scrutiny.**

### The strategic logic of a forced-ending operation

The strategic logic underlying the claimed operation — using a concentrated 40-day pressure campaign to force Russia to seek negotiated terms — is **COHERENT IN PRINCIPLE** even if its specific implementation and current status remain uncertain. Ukraine has genuine interests in forcing a decision point before the 2026 US midterm cycle potentially changes Western political dynamics, before another winter of infrastructure destruction, and while the current E5 coalition commitment remains at its peak political expression. A 40-day window targeting this period makes strategic sense as a concept.

Whether this conceptual logic was translated into a specific SBU-approved operation, with a formal 40-day structure, is a separate question from whether the logic is sound. **Strategic logic explains why Ukraine would want such an operation. It does not confirm that the specific operation reported exists in the form described.**

*The gap between "Ukraine would logically do this" and "Ukraine is doing this" is where journalistic rigor lives. I have no doubt that Ukraine conducts sophisticated operations aimed at forcing a Russian decision. I have significant uncertainty about whether the specific 40-day framing reported by Euronews and others reflects an actual SBU document or a media narrative that shaped itself around plausible-sounding operational logic. The distinction matters for accountability even if not for support of Ukraine's broader strategy.*

## UNCERTAIN: The 40-day structure and its specific content

### What reporting claims but cannot fully verify

The **UNCERTAIN** category covers the specific structural claims made in the reporting: that the operation has a defined **40-day window**, that it was formally approved by SBU leadership, that its objectives are specifically tied to forcing Russian negotiation rather than the broader ongoing influence operations that Ukraine conducts continuously, and that the reporting represents an accurate characterization of an actual planning document rather than a reconstructed narrative based on partial source access.

Multiple credible outlets carried the story — which increases its credibility relative to a single-source report. But the sourcing for the specific 40-day framing relies on anonymous Ukrainian officials in all available reporting. **Anonymous official sourcing is not confirmation.** It can reflect genuine access to a real operation, deliberate leaking by officials seeking to shape international perceptions, or media reconstruction of a more general strategic posture into a specific operational narrative. Current available evidence does not allow a confident determination between these possibilities.

### The Russian response as circumstantial evidence

The **Russian response** to the reporting provides some circumstantial evidence. Moscow's official reaction was dismissive — characterizing the reports as Ukrainian propaganda and denying any pressure that would force negotiated terms. **This dismissiveness is consistent with both the operation being real** (Russia would deny it) **and with it being a media narrative** (Russia would also deny something that wasn't real if denying served its interests). The Russian reaction provides no resolution to the uncertainty.

The **Meduza coverage** — coming from a credible, independent Russian-language outlet with genuine access to Russian and Ukrainian sources — adds some weight to the 40-day framing's reality. But Meduza's reporting also noted significant internal caveats and acknowledged sourcing limitations. **The Meduza coverage is the strongest available evidence for taking the 40-day claim seriously. It is not confirmation.**

*I am trained by four years of this war to be alert to the specific pattern of "Ukrainian officials say" reporting that turns out to be deliberate information shaping rather than straightforward disclosure. That is not a criticism — deliberate information shaping is a legitimate wartime tool. It means that as a journalist, I cannot simply pass through official claims without noting what can and cannot be independently confirmed. The 40-day framing sits in an evidential grey zone that honest coverage must name.*

## CONFIRMED: The diplomatic pressure campaign around Gdańsk

### Real pressure, real coordination

What is **CONFIRMED** independently of the 40-day framing: the period of June 24–26, 2026 featured a **genuine concentration of Ukrainian diplomatic and political pressure** — the E5 meeting in Berlin on June 24, the Gdańsk recovery conference on June 25–26, the E5 declaration of "no temporal limit," the EU €3.2 billion disbursement, and a series of bilateral meetings between Zelensky's representatives and European leaders. Whether or not this constitutes a formal 40-day operation, it represents a real and intensive period of Ukrainian strategic activity designed to shape international conditions.

The **sequencing and coordination** of these events — E5 summit one day before Gdańsk, UK package announced to reinforce the E5 declaration, EU disbursement announced at the conference — reflects operational coordination of a kind that does not happen accidentally. **Whether this coordination is the "40-day operation" or simply competent diplomatic scheduling, its existence and its strategic purpose are not in doubt.**

### The information environment that the operation targets

A Ukrainian influence operation aimed at forcing Russian negotiation would rationally target multiple information environments simultaneously: **Russian domestic opinion** (to create pressure on the Kremlin from within), **Western public opinion** (to sustain political will for continued support), **neutral countries** (to build diplomatic pressure for mediation offers), and **Russian military leadership** (to create doubts about the war's trajectory). The June 2026 period features activity across all of these dimensions — though whether that activity was coordinated as a single 40-day operation or represents the ongoing management of multiple strategic lines is not determinable from public sources.

**Ukraine's information operations have always been sophisticated enough to work across all these environments simultaneously.** The 40-day framing may be the public-facing narrative of a real operation, a simplification for Western media consumption, or an accurate description of a specific planning document. The evidence does not currently allow confidence in which of these it is.

*The most honest statement I can make is this: something real is happening in Ukraine's strategic communications and diplomatic operations during this period. Whether it has a 40-day structure, SBU approval, and the specific objectives reported is what I cannot confirm. Acknowledging the former while being honest about the latter is the journalist's obligation. I am attempting to fulfill it here.*

## UNDOCUMENTED: The specific mechanisms and intended effects

### Claims that lack evidentiary foundation

The **UNDOCUMENTED** category covers the most specific operational claims: that the 40-day operation involves specific mechanisms (such as particular psychological operations targeting named Russian military or political figures), that it has defined trigger conditions that would constitute "success," that it includes covert components beyond the publicly visible diplomatic activity, and that Ukrainian intelligence has specific intelligence about Russian decision-maker vulnerabilities being exploited in the operation.

These claims — where they appear in the reporting — are either entirely unsourced or sourced to single anonymous officials. They are the kind of operational detail that would be, if real, among the most closely held secrets in the Ukrainian state. Their appearance in media reporting does not confirm their accuracy; it either reflects a deliberate leak (which is itself part of an influence operation) or journalistic interpolation from more general claims. **UNDOCUMENTED does not mean false. It means the evidence is insufficient to warrant publication as confirmed fact.**

### The "force Russia to the table" endpoint

The most significant **UNDOCUMENTED** claim is the operation's described endpoint: forcing Russia to seek negotiated terms within the 40-day window. This is not merely an operational claim — it is a strategic prediction, and strategic predictions in active conflicts have a poor track record of accuracy. **Russia has, throughout the war, demonstrated a capacity to absorb pressure without producing the decision-point changes that Western analysts predicted.** Whether a 40-day Ukrainian operation can force a Russian negotiation posture that four years of military pressure, international sanctions, and sustained financial support for Ukraine have not produced is an extraordinary claim that requires extraordinary evidence.

The absence of that evidence is not a reason to doubt Ukraine's strategic creativity or operational sophistication. It is a reason to apply the same skepticism to optimistic predictions about the operation's likely success that responsible analysts apply to Russian military propaganda. **Ukraine may well be conducting a sophisticated influence operation in this period. Whether it will work as described is a different question — and an UNDOCUMENTED one.**

*I want Ukraine to have a strategy that ends this war on its terms. I want the 40-day operation to be real, sophisticated, and effective. Wanting something does not make it true, and reporting it as true when the evidence is insufficient does Ukraine no favors. The most useful thing Western media can do for Ukraine is maintain the analytical standards that make its information credible — including when those standards require acknowledging what we do not know.*

## What responsible reporting requires

### The methodology of wartime fact-checking

Fact-checking during active conflict requires specific methodological discipline. The **information environment of wartime Ukraine** includes deliberate disinformation from Russia, deliberate influence operations from Ukraine, media organizations with varying degrees of access and editorial rigor, and a global public eager for news that confirms pre-existing narratives. Navigating this environment responsibly requires: **distinguishing between what officials say and what can be independently confirmed**, **applying the CONFIRMED/UNCERTAIN/UNDOCUMENTED framework consistently**, and **being willing to acknowledge uncertainty even when it is editorially uncomfortable.**

This fact-check has applied that methodology to the 40-day operation claims. The result is a picture that is less dramatic than the original reporting — more genuine Ukrainian operational activity confirmed, less of the specific structure and predicted outcomes validated. **That is an honest picture. It serves Ukraine better than an inflated one.**

### The sources that matter most

In assessing claims about Ukrainian influence operations, the sources that deserve the most weight are: **official Ukrainian statements** (most credible for what they confirm, unreliable for what they deny), **credible independent Ukrainian media** (Kyiv Independent, Ukrainska Pravda, Meduza), **Western intelligence-aligned reporting** (Military Times, reliable defense publications), and **operational outcomes** — the actual diplomatic and military developments in the 40-day period that can be verified independently. **Outcome verification is the ultimate test.** If a 40-day operation aimed at forcing Russian negotiation concludes without observable movement in Russian positioning, that outcome is also data — and honest coverage will report it.

**The reporting period has not yet concluded.** This fact-check captures the evidential state as of late June 2026. Final assessment of the operation's claimed objectives — whether Russia moved toward negotiation within the reported window — requires additional time and reporting. That time and reporting will be applied when available.

*Journalism is a process, not a product. The 40-day operation story is not concluded — it is unfolding, and the honest journalist commits to updating their assessment as evidence evolves. If Russia signals openness to negotiation within the reported window, I will update this fact-check. If it does not, I will update it with that outcome. The commitment to follow the evidence is the only commitment that matters in this kind of reporting. I make it here, in writing.*

## Global verdict: confirmed, uncertain, undocumented

### What the sources confirm

**CONFIRMED:** **Zelensky** announced on **June 25–26, 2026** that a **40-day influence operation** had been approved by the **SBU**. **CONFIRMED:** The stated objective is to force **Russia** to negotiate or end the war. **CONFIRMED:** **Ukraine** has conducted drone strikes on Russian refineries since early **2024**. **CONFIRMED:** Ukraine is developing a **multidimensional pressure strategy** combining drones, cyber operations, and information warfare.

**UNCERTAIN:** The exact nature and precise content of the **40-day operation** — its exact components, priority targets, detailed timeline. **UNCERTAIN:** The direct link between this specific operation and new refinery strikes reported simultaneously. **UNDOCUMENTED:** Specific measurable results attributable to this operation at time of writing — it had only just been announced.

### What this fact-check says about war journalism

This fact-check illustrates a persistent challenge in **war journalism**: official announcements are simultaneously informative and strategic. **Zelensky** announces a **40-day operation** — but its precise operational details cannot be independently verified. That is the nature of **national security operations**. The responsible journalist reports the announcement, contextualizes it, distinguishes verifiable facts from undocumented claims, and acknowledges the limits of their own information.

This rigor does not mean systematic doubt of **Ukrainian declarations**. Ukraine is the victim of military aggression — its general credibility is far superior to that of the **Russian regime**, which lies systematically. But even a fundamentally credible source can make **strategic announcements** that are difficult to verify. Factual rigor applies to all — including the actors one supports.

*I want my readers to use this fact-check as a model for their own consumption of information about this conflict. Not all announcements are equally verifiable. Not all sources are equally reliable. The most useful rule is simple: are multiple independent sources confirming this? If not, treat the information with caution — even if it comes from a source you respect. That is responsible information consumption.*

## Zelensky as strategist: what the operation reveals about Ukraine in 2026

### An operation that signals strategic maturity

Regardless of the precise operational details — which we do not fully know — the announcement of the **40-day operation** says something important about **Ukraine in 2026**. This is a country that is no longer simply resisting militarily — it has developed a **multidimensional pressure strategy** combining military force, information warfare, cyber operations, diplomacy, and economic pressure. This strategic sophistication is the mark of remarkable military and institutional maturity.

**Zelensky in 2026** is no longer the improvised president of the war's beginning — he is a seasoned commander-in-chief, surrounded by a team of **security and communications professionals**. The **40-day operation**, in its ambitions and its communication, is proof of that. Even if its concrete results must still be measured, its very existence says that **Ukraine** is playing a **long-term strategy** — not merely one of survival.

### What the operation asks of Western allies

The **40-day operation** is not only an internal Ukrainian announcement — it is also a message to **Western allies**. It says: support us in this window of maximum pressure. Maintain the sanctions. Continue the weapons deliveries. Do not ease the economic pressure on **Russia**. The **40 days** of the Ukrainian operation must be **40 days of maximum Western solidarity** as well. The operation's success is a shared responsibility.

This is why this fact-check does not end in neutrality. **Ukraine's cause is just**. Its strategic communications are sophisticated. Its operations deserve our rigorous support — rigorous because it is honest, and supportive because **Ukraine's survival** is a matter of direct importance to the **democratic world**.

*This fact-check ends with a personal conviction I do not try to hide: even if the details of the 40-day operation are partially opaque, its principle is right. Exerting maximum pressure on Russia to force it to negotiate — using all available levers, within the limits of international law — is the smartest strategy available to Ukraine. I support it, with the factual rigor that truth demands.*

## Conclusion: the evidence, clearly stated

### What we know

We know that Ukraine conducts sophisticated influence and information operations as part of its strategic defense. We know that the period of June 24–26, 2026 featured an intensive concentration of Ukrainian diplomatic activity that reflects real strategic coordination. We know that multiple credible outlets reported the 40-day operation claim based on anonymous official sourcing. **We know that none of this constitutes independent confirmation of the specific 40-day SBU-approved structure in the form reported.**

### What journalism owes its readers

Journalism owes its readers the truth about what can and cannot be confirmed — especially on a topic as consequential as Ukrainian strategy in an active war. **The CONFIRMED/UNCERTAIN/UNDOCUMENTED framework applied here is not a verdict on Ukraine's operations. It is a service to readers who deserve to know where the evidence is solid, where it is contested, and where it is absent.** That service is the journalist's most fundamental obligation, even when — especially when — the stakes are this high.

*I will end simply: I hope Zelensky's 40-day operation succeeds. Truly. And if it partially succeeds, I will say it partially succeeded. And if it falls short of its most ambitious objectives, I will say that too. Because truth is not the enemy of the Ukrainian cause — it is the condition of its long-term credibility. Slava Ukraini.*

**By Maxime Marquette, columnist**

## Columnist's transparency note

### Editorial stance

I am not a journalist but a **columnist and analyst**. My expertise lies in observing and analysing the geopolitical, economic and strategic dynamics that shape our world. My work is to take political strategies apart, to understand global economic movements, to put the decisions of international actors in context and to offer analytical perspectives on the changes that are redefining our societies.

I do not claim the cold objectivity of traditional journalism, which stops at reporting facts. **I claim analytical clarity**, rigorous interpretation and a deep understanding of the complex issues that concern us all. My role is to give meaning to the facts, to place them in their historical and strategic context, and to offer a critical reading of events.

### Method and sources

This text keeps the basic distinction between **verified facts and interpretive analysis**. The rule never changes: a factual claim is published only when a verifiable source supports it, and the sources this article actually used are listed under **Sources**, never here.

**Primary source families** used by the publication, when the story has them: official statements from governments and international institutions, public statements by political leaders, reports from intergovernmental organisations, dispatches from recognised international news agencies.

**Secondary source families**: specialised publications, internationally recognised news media, analyses from established research institutions, reports from industry organisations.

When an article cites statistical, economic or geopolitical data, it comes from the institutions that produce it (intergovernmental organisations, central banks, national statistics offices), and the exact institution is named under **Sources**.

### Nature of the analysis

The analyses, interpretations and perspectives in the analytical sections of this article are a **critical, contextual synthesis** based on the information available, the trends observed and the expert comments cited in the sources consulted.

My role is to interpret these facts, to set them in the context of today's geopolitical and economic dynamics, and to give them a coherent meaning within the larger story of the changes shaping our time. These analyses reflect expertise built through continuous observation of international affairs and an understanding of the strategic mechanisms that drive global actors.

This article describes a documented state of affairs on its publication date, not a prediction: later developments may shift its outlook. No update is promised in advance; when an article is corrected or completed, the change is dated in the text.

## Sources

### Primary sources

- [Euromaidan Press — Ukraine's 40-day SBU operation to force Russia toward negotiations — June 25, 2026](https://euromaidanpress.com/2026/06/zelensky-40-day-operation-sbu-russia-end-war/)

- Kyiv Independent — Reports of Ukrainian 40-day influence operation — June 26, 2026

- [Ukrainska Pravda — SBU-approved 40-day operation: what is known — June 25, 2026](https://www.pravda.com.ua/eng/news/2026/06/25/8041080/)

### Secondary sources

- Meduza — Ukraine's reported 40-day operation: sources and analysis — June 2026

- Military Times — Ukrainian 40-day influence operation: what we know — June 2026

- The Guardian — Ukraine's 40-day operation to end the war: fact, fiction, or strategic message — June 2026

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Source: Maxime Marquette, MadMax. When citing, name the author and link https://mad-max.co/en/article/fact-check-l-operation-ukrainienne-des-40-jours-de-zelensky-ce-qui-est-vrai-ce-q